'Meet The Emirati Siblings Redefining The Idea of The Concept Store'

Jumana Abdel-Razzaq, Harper's Baazar, November 29, 2021

Marked by a wafting floral scent, the modern home of siblings-turned-business partners, Ahmad and Noura Almuhassin has, in the last year, become a contemporary space for a thriving concept hidden in the heart of Dubai’s Jumeirah Collections neighbourhood.

 

Founders of Villa Aumèdan, a homegrown flower studio, the Dubai-based florists have created a business out of their own home, inspired by their combined passions for nature, beauty, art and fashion, with Noura heading the supply chain and Ahmad as creative director.

 

The duo have since added several design pieces around the home, as well as a few modern and regional artworks. There are pieces from international artists like Italian sculptor Lorenzo Quinn and Japanese contemporary artist Takashi Murakami, as well as by Emirati artist Mohamed Al Mansoori, with several of his paintings across the duo’s home sourced from the Dubai-based consultancy, Iris Art Advisory.

 

“One of my favourite exclusive pieces is an image of Sheikh Mohammed Bin Zayed, captured by a friend of mine in London at Clarence House in December 2020,” he reveals. While Ahmad’s favourite room in the house is the bedroom, Noura fancies a particular area in the home which she says uplifts her and takes her to another place. “My favourite space in the house is the powder room,” says Noura.